May 7, 2019
Expertise – Demand Equation
While it may sound attractive for an individual to start his own business, there are…
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April 3, 2019
5 Key Differences between Direct Marketing and Brand Marketing
Marketers mainly focus on two things in their day-to-day activities ----- 1) Direct Marketing 2)…
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March 21, 2019
9 Differences between GOOD and GREAT Sales People
I have started my Sales career in the age of 20, immediately after leaving the…
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March 16, 2019
5 Marketing Lessons from Saregama’s Caravan – A multi-purpose portable music player for the music lovers.
One critical factor for any marketing success is to clearly identify a target segment, know…
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October 19, 2018
The most dangerous shopping behavior which can hinder the sales of the physical retail stores
Research online; buy offline (ROBO) is the shopping behavior which you might already know where…
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September 18, 2018
12 months.. 12 books.. that changed my perception about Marketing and Strategy in 2017
I have started this year 2017 with a simple idea. To buy one book related…
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August 5, 2018
This Print Advertisement by OnePlus has some of the Best Practices in Marketing
Oneplus – a smartphone brand has released a print ad in Times of India (on…
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July 31, 2018
Why acquiring customers through discounts is a bad strategy?
Acquiring new customers with aggressive discounts will not only affect the revenue and profitability of…
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June 22, 2018
A powerful brand equation
A powerful brand equation; Carbohydrate water + Happiness = Coca Cola Shoe + Heroism =…
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June 19, 2018
7 Strategies to Propel your Career
1. Identify an industry (or a niche) which is fast growing (at least 20-30% per…
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