March 5, 2024
Vicious or Virtuous Cycle – Which one are you riding on?
In my experience as a strategy consultant, understanding the dynamics of vicious and virtuous cycles…
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February 26, 2024
How Yin and Yang shape Business Strategy
The Yin and Yang philosophy tells us the existence and interplay of opposing forces in…
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February 16, 2024
7 Habits of Highly Effective CMOs
If you examine the job descriptions of Chief Marketing Officers or Heads of Marketing, you'll…
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February 9, 2024
Founder – Market Fit Explained
Most people attempting to start a company find understanding the market and aligning its needs…
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February 8, 2024
Associational Thinking – The Secret to Innovation
Most of the famous innovators in history, like Steve Jobs, Albert Einstein, and Tesla, possessed…
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February 1, 2024
Logo vs. Symbol: The Difference
Developing a logo is easy—just hire a good designer. But turning it into a symbol…
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January 28, 2024
The Late Mover Advantage – Turn Pain into Meaning
Until the age of 33, I struggled to find the right career path. I engaged…
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January 27, 2024
What separates Men from Boys in Marketing?
During the beginning stages of my marketing career, I used to merely scratch the surface…
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September 23, 2023
How Different Types of Analytics Can Help You Succeed
I am a strong believer in concepts and principles. I firmly believe that before we…
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September 23, 2023
The Driving Force Behind Brand Collaborations
While I was working in real estate, one day, after I reached home, my wife…
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