July 13, 2026
AI surfaces reputation. Are we building one worth surfacing?
There is a new worry for us these days. When a potential customer opens…
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May 22, 2026
The Long Tail of Brands – How the Aggregate of the Small Brands Is Rewriting the Rules of Market Share
A Researcher's Starting Point I have spent over two decades studying brands — how they…
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March 30, 2026
Becoming an AI Strategist: How to Amplify Your Experience Without Surrendering Your Thinking
Becoming an AI Strategist: How to Amplify Your Experience Without Surrendering Your Thinking For most…
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March 23, 2026
The Discipline of Focusing on Leading Indicators
A few years ago, I was speaking with a farmer in my home town. It…
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January 7, 2025
PVR Cinemas’ Strategy for Non-peak Period
The weekend rush at your favorite restaurant. The fully booked movie theaters on Friday nights.…
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August 21, 2024
Segmentation, Not SEO, Should Come First
I believe any smart marketer starts with segmentation, not SEO. Segmentation is strategy; SEO is…
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July 25, 2024
David vs. Goliath: Can Private Labels Topple Big Brands?
The New Retail Battleground As a keen observer of retail trends, I've noticed a fascinating…
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July 10, 2024
Customer Lifetime Value: The Most Ignored Growth Metric
Customer Lifetime Value: The Most Ignored Growth Metric As a marketing strategy consultant, I've seen…
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June 30, 2024
Why Beliefs Matter in Market Segmentation?
A couple of years ago, an entrepreneur approached me with an idea: to start a…
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May 23, 2024
Why Social Currency is the New Frontier in Brand Management?
Hey, welcome to another new edition of Mindful Marketing blog. In this blog post, I…
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