In The Vacuum Principle, Rajesh reveals how market creators like Walt Disney, Steve Jobs, and Jeff Bezos spot invisible opportunities. Rajesh Srinivasan’s research uncovers a learnable system for identifying market gaps others miss. Discover five market vacuum types, seven cognitive frameworks, and strategies to spot, time, and defend market opportunities.
Rajesh’s books can fuel
strategic thinking & innovation
Mindful Marketing
The book is a collection of insightful cartoons and frameworks that skillfully apply the lenses of humor to magnify the prevalent (mis)practices that hinder organizational growth. The mental models in the book will empower you to devise astute marketing, brand, and business growth strategies.
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Growth Nuggets
With a collection of short essays from Rajesh on sales, marketing, branding, communication, consumer focus, and strategy, this book will induce introspection and help you view your business challenges in a new light.
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Marketing Success Formula
The book comes with a 4-step formula which can help to grow your business successfully without wasting time and money on unproductive marketing tactics. Learn how to attract right customers, create a compelling value proposition, and an effective media strategy.
