March 10, 2023
How Brands can use Investigative Journalism like ‘The Whole Truth’?
The Story behind 'The Whole Truth' Picture this: you're at a supermarket looking for a…
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March 5, 2023
The New Nokia Logo: Just a Facelift or or a Strategic Shift?
As a marketing strategy consultant and speaker, I couldn't help but notice the recent buzz…
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February 20, 2023
12 Ways to Grow your Business – Regardless of the Industry you are in
Dear Entrepreneurs and Business owners!! After spending more than 15 years researching and helping clients…
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February 15, 2023
Bringing Ideas to the Heat: Validating market demand in real-time
Why focus groups and surveys are ineffective? Conventional market research methods like focus groups and…
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January 15, 2023
What Marketers can learn from the popular South Korean band BTS?
BTS, also known as the Bangtan Boys, is a South Korean boy band that has…
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January 15, 2023
The Power of Micro and Nano Influencers to build a community driven brand
In today's digital age, building a powerful brand is no longer just about creating awareness…
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January 9, 2023
Good luck, bad luck, who knows? – A story that reveals impermanence
One of my clients operates a chain of resorts in South India. Last week, I…
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December 20, 2022
Think like Martin Luther King to Build a Movement-led Brand.
Social movements have a lot to tell us about disrupting a category and building a…
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December 18, 2022
What Newton’s Third Law of Motion tells us about the Markets?
Newton’s third law and markets. Sir Isaac Newton showed us that some universal laws govern…
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December 15, 2022
How Steve Jobs’ 80/20 thinking saved Apple from bankruptcy?
To me as the Marketing strategist, this year was full of learning. I have focused…
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