January 15, 2023
The Power of Micro and Nano Influencers to build a community driven brand
In today's digital age, building a powerful brand is no longer just about creating awareness…
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January 9, 2023
Good luck, bad luck, who knows? – A story that reveals impermanence
One of my clients operates a chain of resorts in South India. Last week, I…
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December 20, 2022
Think like Martin Luther King to Build a Movement-led Brand.
Social movements have a lot to tell us about disrupting a category and building a…
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December 18, 2022
What Newton’s Third Law of Motion tells us about the Markets?
Newton’s third law and markets. Sir Isaac Newton showed us that some universal laws govern…
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December 15, 2022
How Steve Jobs’ 80/20 thinking saved Apple from bankruptcy?
To me as the Marketing strategist, this year was full of learning. I have focused…
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September 11, 2019
4-Step Marketing Plan to Grow your business
The primary reason why most of the small businesses and start-ups fail to grow quickly…
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September 2, 2019
Is Eric Ries’ lean start-up ideology an effective way to build a start-up?
Is Eric Ries' lean start-up ideology an effective way to build a start-up? I would…
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September 2, 2019
Two Brand Marketing Ideas to Gain more Market share
Almost every product category which we could imagine has these FOUR segments. Here's the case…
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September 2, 2019
4 ways to grow your Career using Ansoff’s Growth Matrix
We all know how Ansoff's Growth matrix is useful in identifying the growth avenues for…
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July 21, 2019
10 Effective ways to Harness Growth mindset.
Everything begins in our mind. To see growth in reality, we need to have certain…
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