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March 16, 2019

5 Marketing Lessons from Saregama’s Caravan – A multi-purpose portable music player for the music lovers.

One critical factor for any marketing success is to clearly identify a target segment, know…
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September 18, 2018

12 months.. 12 books.. that changed my perception about Marketing and Strategy in 2017

I have started this year 2017 with a simple idea. To buy one book related…
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June 19, 2018

7 Strategies to Propel your Career

1. Identify an industry (or a niche) which is fast growing (at least 20-30% per…
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Rajesh Srinivasan
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December 21, 2017

80/20 principle.. How it can be applied in real business situations?

While the entire world focuses on the methods & tactics, let's focus on principles. For…
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