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September 23, 2023

The Driving Force Behind Brand Collaborations

While I was working in real estate, one day, after I reached home, my wife…
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September 23, 2023

Why People Favor Brands Over Commodities

Most entrepreneurs and marketers inherently recognize the significance of establishing strong brands to connect with…
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September 23, 2023

How to Innovate like Fevicol?

Product innovation is similar to virus mutation. One way to approach product innovation is to…
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September 1, 2023

7 Habits of Highly Effective Marketing Teams

Marketing effectiveness is like a well-tuned engine; it propels companies towards their goals without squandering…
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March 28, 2023

How to be Antifragile using Barbell Strategy

At Mindful Marketing, I've recently started offering a new service to my clients - micro-consulting…
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March 20, 2023

The Curse of Experience: Why Experts Struggle to Innovate and How to Overcome It

I always wonder why did no one inside the car industry think of a ride-sharing…
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March 10, 2023

How Brands can use Investigative Journalism like ‘The Whole Truth’​?

The Story behind 'The Whole Truth' Picture this: you're at a supermarket looking for a…
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March 5, 2023

The New Nokia Logo: Just a Facelift or or a Strategic Shift?

As a marketing strategy consultant and speaker, I couldn't help but notice the recent buzz…
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February 20, 2023

12 Ways to Grow your Business – Regardless of the Industry you are in

Dear Entrepreneurs and Business owners!! After spending more than 15 years researching and helping clients…
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February 15, 2023

Bringing Ideas to the Heat: Validating market demand in real-time

Why focus groups and surveys are ineffective? Conventional market research methods like focus groups and…
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