October 19, 2018
The most dangerous shopping behavior which can hinder the sales of the physical retail stores
Research online; buy offline (ROBO) is the shopping behavior which you might already know where…
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September 18, 2018
12 months.. 12 books.. that changed my perception about Marketing and Strategy in 2017
I have started this year 2017 with a simple idea. To buy one book related…
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August 5, 2018
This Print Advertisement by OnePlus has some of the Best Practices in Marketing
Oneplus – a smartphone brand has released a print ad in Times of India (on…
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July 31, 2018
Why acquiring customers through discounts is a bad strategy?
Acquiring new customers with aggressive discounts will not only affect the revenue and profitability of…
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June 22, 2018
A powerful brand equation
A powerful brand equation; Carbohydrate water + Happiness = Coca Cola Shoe + Heroism =…
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June 19, 2018
7 Strategies to Propel your Career
1. Identify an industry (or a niche) which is fast growing (at least 20-30% per…
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March 20, 2018
The most critical 21-st century skill a Marketer can have..
Marketing has reached a stage where every medium and activity has become a commodity. Everybody…
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December 21, 2017
80/20 principle.. How it can be applied in real business situations?
While the entire world focuses on the methods & tactics, let's focus on principles. For…
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