February 1, 2024
Logo vs. Symbol: The Difference
Developing a logo is easy—just hire a good designer. But turning it into a symbol…
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January 28, 2024
The Late Mover Advantage – Turn Pain into Meaning
Until the age of 33, I struggled to find the right career path. I engaged…
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January 27, 2024
What separates Men from Boys in Marketing?
During the beginning stages of my marketing career, I used to merely scratch the surface…
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September 23, 2023
How Different Types of Analytics Can Help You Succeed
I am a strong believer in concepts and principles. I firmly believe that before we…
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September 23, 2023
The Driving Force Behind Brand Collaborations
While I was working in real estate, one day, after I reached home, my wife…
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September 23, 2023
Why People Favor Brands Over Commodities
Most entrepreneurs and marketers inherently recognize the significance of establishing strong brands to connect with…
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September 23, 2023
How to Innovate like Fevicol?
Product innovation is similar to virus mutation. One way to approach product innovation is to…
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September 1, 2023
7 Habits of Highly Effective Marketing Teams
Marketing effectiveness is like a well-tuned engine; it propels companies towards their goals without squandering…
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March 28, 2023
How to be Antifragile using Barbell Strategy
At Mindful Marketing, I've recently started offering a new service to my clients - micro-consulting…
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March 20, 2023
The Curse of Experience: Why Experts Struggle to Innovate and How to Overcome It
I always wonder why did no one inside the car industry think of a ride-sharing…
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