Developing a logo is easy—just hire a good designer.
But turning it into a symbol with meaning? That’s the challenge.
Humans love using symbols; they reflect who we are.
Consider the Holy Cross or the Swastika—both religious symbols.
Now, think Nike’s Swoosh—a symbol for sports lovers.
Starbucks’ twin-tailed siren? It’s about community through coffee.
BMW’s circular propeller?
It’s not just a logo; it’s status.
Imagine removing it—would a BMW still hold the same value?
For lifestyle products consumed publicly, symbols matter.
They signal what we stand for to our peers.
A symbol is more than a logo; it has meaning ingrained in it.
Symbols give brands a unique identity.
