Logo vs. Symbol: The Difference

By February 1, 2024 No Comments

Developing a logo is easy—just hire a good designer.

But turning it into a symbol with meaning? That’s the challenge.

Humans love using symbols; they reflect who we are.

Consider the Holy Cross or the Swastika—both religious symbols.

Now, think Nike’s Swoosh—a symbol for sports lovers.

Starbucks’ twin-tailed siren? It’s about community through coffee.

BMW’s circular propeller?

It’s not just a logo; it’s status.

Imagine removing it—would a BMW still hold the same value?

For lifestyle products consumed publicly, symbols matter.

They signal what we stand for to our peers.

A symbol is more than a logo; it has meaning ingrained in it.

Symbols give brands a unique identity.

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