Marketing Evangelist,
Author & Keynote Speaker.

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Mindful Marketing
workshops to enable strategic thinking

Rajesh’s mastermind sessions can help your team unlock critical customer insights for business growth.

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Mindful
Marketing
Cartoons

‘Mindful Marketing’ is a series of pocket cartoons that apply the lens of humour and sarcasm to amplify the prevalent (mis)practices that hamper organizations in their marketing, branding and other initiatives.

I began this endeavour in early 2022 in collaboration with Arun Ramkumar, a cartoonist and brand designer. These cartoons are loved by the business community and widely shared in social media across the world.

Highly rated Keynote Speaker
and Marketing Strategist.

Rajesh Srinivasan is a Modern Marketing Strategist, 2x Author and a Tedx Speaker. His mission is to Turn Organizations into Centres of Marketing Excellence.

A sought-after keynote speaker, Rajesh has delivered more than 150 speeches, workshops and mastermind sessions in the last five years and positively impacted more than 4500+ industry leaders.

As a Marketing strategy consultant, Rajesh works with the CEOs and business heads of start-ups and fast-growing companies and supports them in their go-to-market, brand positioning and growth strategy. He helps organizations take crucial decisions in innovation, new product development, creative, content development and media strategy.

Rajesh has delivered keynote sessions at the business conclaves like World Marketing Congress & The Economic Times Marketing Leaders’ Summit. He has been appointed as one of the Jury Board members for the Economic Times – Most Promising Tech Marketers’ Award – 2020 & 21.

Featured on: Business Today, The Week, India Today, and Business Standard.

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Hear from my clients

“Rajesh's keynote session at the Global Marketing Congress was so insightful, I have never thought about being Media-Centric and it has given me a lot of food for thoughts and ideas to plan my marketing plan. Thank you Rajesh for sharing your energy and expertise with us”

Claire Boscq-ScottGlobal Customer Service Guru, Author of the book – Thriving by caring.

“I firmly believe Rajesh Srinivasan’s strategic orientation towards
marketing will add great value to the companies.”

Rajeev KumraDean & Professor - Marketing, Indian Institute of Management, Lucknow (Noida Campus)

“Rajesh’s speaking session was very well received by our team with a lot of relevant insights . His level of knowledge and articulation was mind blowing.”

SridharRegional Manager, ITC
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The Secret to become a True Influencer.

Latest from the blog column

Unlock industry
insights here

7 Habits of Highly Effective CMOs

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If you examine the job descriptions of Chief Marketing Officers or Heads of Marketing, you’ll notice that the majority of them focus solely on tactical activities such as running ads, managing media, email marketing, SEO, and so on.

This precisely explains why marketers often struggle to earn a long-term place and trust in the C-Suite.

To solve this challenge:

1. Marketing leadership needs to demonstrate how marketing strategy and tactics align with the overall business strategy.

2. Illustrate how marketing strategies contribute to high-quality revenue growth and create brand and customer value.

3. Realize that strategic marketing goes beyond message and media management; it involves understanding the entire value chain of the business. For example, consider how the supply chain and procurement align with marketing. The idea is to think more cross-functionally.

4. Demonstrate the interlinkage between lagging indicators and lead indicators. Explore how brand equity determines profitability, how brand building can be a competitive advantage for the business, how marketing contributes to increased cash flow and how brand building can increase the inventory turnover ratio. The idea is to showcase marketing’s contribution to key business metrics.

5. Become the customer advocate inside the company and ensure the voice of the customer is heard when devising the overall business strategy.

6. Leveraging their access to valuable customer data, marketers can play a pivotal role in new product and market development initiatives. It means owning the customer insights to drive innovation.

7. In service firms, Marketing Heads can also serve as torchbearers of the organizational culture and coordinate with HR in employee engagement. This is because higher employee engagement leads to greater customer engagement.

Most of the high-quality and long-lasting marketing leaders that I have studied have adopted the mindset and behaviors outlined above.

They do not trivialize their role to just running ads but position themselves as the closest allies to Chief Finance Officers, Chief Technology Officers, Chief Operating Officers, and eventually gain the respect of the Chief Executive Officers.

If the CEOs still don’t perceive marketing as a strategic function, that’s another matter to discuss.

Founder – Market Fit Explained

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Most people attempting to start a company find understanding the market and aligning its needs with their product challenging.

This is because they are not the consumers of the product, nor have they sold to the market previously.

The solution? Finding Founder-market fit. (Thanks to Y-Combinator for the term)

Founder-market fit is the alignment between a startup founder’s background, skills, and passion, and the needs and characteristics of the target market.

Essentially, it’s about founders already having deep understanding about the problem they’re solving and having a natural connection to the market they serve.

They already have some small amount of success in what they do, and they just throw a wider net by launching a startup.

This greatly enhances their chances of success.

Three examples–

1. Consider Nithin Kamath, founder of Zerodha, who, with a background in trading, understood the challenges faced by retail investors in India’s stock market. His firsthand experience with complex trading platforms prompted him to create Zerodha, a discount brokerage firm focusing on simplicity, transparency, and affordability.

2. Similarly, Alakh Pandey, founder of Physics Wallah, harbored a fervent passion for physics. His journey began with pursuing education and culminated in admission to IIT Bombay, where his fascination with physics grew. Transitioning to teaching physics in traditional coaching institutes, Pandey recognized the limitations of conventional methods. Propelled by a vision to democratize education, he founded Physics Wallah in 2012.

3. A personal friend of mine, Raghav Belawadi, founder of HypeLuxury – a luxury car, yatchs and private jets rental start-up – was a passionate evangelist and user of luxury cars. He leveraged his experience to launch his luxury rentals start-up.

These three examples illustrates the Founder-market fit well.

To summarize, Everybody knows that the holy grail of a startup is the product-market fit.

Founder-market fit makes achieving the product-market fit much easier and faster.

I observed that most small businesses and one-man shows have already achieved this founder-market fit.

It’s just that the founder prefers not to scale.

Associational Thinking – The Secret to Innovation

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Most of the famous innovators in history, like Steve Jobs, Albert Einstein, and Tesla, possessed one unique skill: successfully connecting seemingly unrelated questions, problems, or ideas from different fields

In their book, Innovator’s DNA, Clayton Christensen, Harvard professor and Jeff Dyer call this skill – Associational thinking.

The authors say, “Innovators “connect wildly different ideas, objects, services, technologies, and disciplines to dish up new and unusual innovations.”

Associating occurs at the intersection of diverse experience and culture with the following dynamics providing the best situations for new associations:

Creating Odd Combinations of seemingly uncommon and mismatched ideas.

Zooming In and Out between the details and the big picture perspectives.

Lego Thinking of creating and collecting many ideas to eventually find a good idea.

They also suggest, people with deep expertise in a specific field can generate innovative associations in two ways:

Importing an idea from a different field into their area of deep expertise or

Exporting an idea from their area of deep expertise to a less familiar field.

Steve Jobs, one of the famous innovators in history, had this ability to make surprising connections when he invented the iPhone and iPod.

Jobs recognized the potential for convergence between mobile communication technology and sleek, user-friendly design.

So, he brought together experts in industrial design, software engineering, and hardware development to create a device that seamlessly integrated cutting-edge technology with elegant aesthetics.

By marrying these traditionally disparate fields, Jobs was able to produce a device that not only functioned well but also appealed to consumers on an emotional level.

Instead of merely creating a phone, Jobs envisioned a device that could also serve as an iPod for music playback, a camera for capturing memories, and a mini-computer for accessing the internet.

That’s ‘associational thinking’ in action.

Finally, we tend to think innovators come up with novel ideas that never existed.

But it’s further from the truth.

There is nothing truly novel in this world.

It’s just about the combination of various things that already exist and synthesizing them into a new idea.

That’s the secret of innovation.